Press Release, 21st April 2008 - Bremy to the rescue of cash stricken printing firms

Originating from New Zealand where the print business represents an unusually large proportion of industry, Bremy UK was established here in the UK last year.
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Bremy’s product, the “Bremy System”, solves many problems for printing firms that are struggling to achieve sustainable margins on their business. Speaking to many print firms in the UK, Colin Sarling – Director of Bremy UK – explains how he see’s the print industry. “Most of the MD’s and sales directors of printing firms in the UK complain of being treated like a commodity provider. A prospective client will call the sales team, ask for a quote for a given job, then, 9 times out of ten will never be heard of again. Even established clients of reputable printing firms may sometimes take their business elsewhere and the printing firm won’t even know why”. Sarling draws upon his experience in the IT outsourcing business and explains that “we used to call this a ‘transactional based client relationship’. In other words, the whole relationship is characterised by individual transactions that include an enquiry from the client, a quote going out by the sales team, then either the business being won or lost, and precious little follow-up regardless of the outcome. The whole discussion is dominated by price and more often than not, the printing firm won’t have any contact with the prospective client until another quote is requested and the cycle starts again”.
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By adopting tools like the Bremy system, printing firms can build much stronger and more meaningful relationships with their clients. They can move up the value chain where price is far less sensitive and start to solve real business problems for their clients. The printing firm will become a valued business partner rather than someone who ‘puts ink on paper’ as cheaply as possible.
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Clients of printing firms, often brands and end user companies, have many marketing communications challenges on a daily basis. Print production being just one of them. Using Bremy, printing firms can not only manage their clients print, they can now manage their clients data. This approach has major benefits to the printing firm:

1. A stronger value based relationship which will allow the printing firm to identify and forecast future business opportunities within the account
2. Additional revenues will now be accessible by the printing firm as new services are provided to solve problems other than just print
3. The print business is ‘locked’ in and the conversation is moved away from price

.... and the client:

1. A more effective use of their marketing budget by consolidating spend through fewer service providers
2. A stronger, value based relationship, leads to a more strategic approach to print buying which will be more efficient
3. A more consistent use of brand across all channels to market
4. Greater efficiencies as a result of having access to a leading edge Marketing Resource Management system

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So, what then, does the Bremy system do exactly. Well, says Sarling “in addition to the web-to-print and variable data capabilities built into the system (which include a sophisticated Online Order System; VDP for DM and personalisation etc; and full photoshop font variable data support) bremy also provides the following capabilities which are invaluable to most marketing and brand managers:

1. Full featured Image Library (Digital Asset Management)
2. Online proof / approval tool with real-time collaborative mark-up and annotations
3. Email marketing via pre-prepared templates and mailing list management
4. Automatic publishing of content across multiple channels to market including Print (catalogue; POS etc), web site, email and SMS.

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In fact, the Bremy system automates many of the production processes involved in all of the marketing communications channels”. This means marketing organisations can run more campaigns with less resource and can get their message to their target market in a fraction of the time.
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All of the major printing firms in Australasia currently use the Bremy system. So far in the UK most of bremy’s clients are print management firms. Says Sarling “Print management firms seem to ‘get it’. They realise that whoever owns the client’s data effectively owns the account. By handling more and more of the clients marketing budget, print management firms are manoeuvring themselves into strategic partnerships with their clients and are seen to be adding significant value. The more print management firms and ad agencies control clients data through the use of sophisticated strategies and tools like this, the more the traditional printing firms will be locked out. This can only lead to one thing: an escalating downward spiral on price pressure for printing firms and consolidation as they struggle to maintain a profitable business.

Contact : Colin Sarling
Telephone : 020 7585 2553 / 07910 505 465

PRESS RELEASE, 8th January 2008 - Bremy launches unique set of automated marketing tools at TFM&A

New Zealand firm Bremy will be launching its unique ‘Bremy System’, which saves companies a fortune in time and money by automating many routine and repetitive marketing activities, on Stand H22 at Technology for Marketing & Advertising, Earls Court, London 12^th / 13^th February 2008.
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The Bremy System allows organisations to keep all their marketing collateral, campaign material, images, projects and production work-in-progress all in one place. This makes it easy to find, use and share information internally and with selected third parties. Uniquely it also combines a set of workflow and production tools which enable centralised or localised production of marketing material, point-of-sales material, catalogues, email newsletters, e-commerce web content, professional flash video’s and much more. This means companies can now directly control the use of their brand, their production costs and their impact on the environment by producing what they need, when they need it, where it is needed.
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The whole system can be accessed from anywhere in the world using just a standard web browser and internet access. This means organisations can easily and efficiently manage their projects and production against tight deadlines and on tight budgets.
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In a retail environment, the bremy system provides powerful yet easy to use features extending across the entire organisation which allow centralised or in-store production of branded point-of-sale material, price tags, tickets and all kinds of printed promotional material. This leads to significant environmental benefits and allows retailers to react quickly and decisively to changing high street conditions.
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The Bremy system uniquely combines in one integrated package: digital asset management; template driven production; online proof and approval of new designs; multichannel publishing; email marketing; and video and still web ad production.
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Being modular in design the Bremy System ensures that the appropriate mix of functionality is delivered to suit customers specific needs. The system is provided as a hosted service from Bremy’s UK data centre or alternatively, the software can be licensed to run on customers’ own servers.

Press Release, 27th November 2007 - New Zealand firm launches world class sports training system

Bremy UK have launched a new sports training product Remote Coach to coincide with this year’s Rugby World Cup.
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The system is an online analysis, coaching and database tool which is used by the New Zealand Academy of Sport to recruit the most talented and promising members for the New Zealand Rugby team, who are undoubtedly one of the best rugby teams in the world.
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Remote Coach was launched in the UK this year by Bremy Director Colin Sarling, who is based in Hampshire. National League One Rugby Football club, London Welsh, are among the first in the UK to use the system. Peter Thomas, London Welsh RFC chief executive said: "Remote coach allows us to greatly extend contact time with the players. As a part time club in a highly competitive league contact time is at a premium. Remote Coach is a highly innovative but simple to manage solution to the problem of increasing contact time with a diverse group of players."
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“Remote Coach dramatically increases the contact time between a coach and their players by separating match or game footage into sections for analysis, annotation and instruction. Once this information has been uploaded, team members receive an individual email with a link to the footage relevant to them” said Sarling.
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“On accessing the link, team members are able to view the notes and instructions about their performance from their coach alongside the footage, meaning the de-briefing session is complete by the next time the coach and team meet, leaving more time to put this advice into practice immediately”.
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Colin is very excited about Remote Coach and what it can do for local sports academies, teams and schools in the area. “There is nothing of its kind out there” he says. “The system has been used for many years in New Zealand with astounding results, and I am delighted to be able to offer it here in the UK.”
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Remote Coach is also used to train athletes in the following sports by the New Zealand Academy of Sport: Cricket, Hockey, Shooting, Softball, Soccor, Squash, Swimming, Golf, Athletics, Badminton, Basketball, Triathlon, Sailing, Cycling, Bowls, Equestrian, Netball, Rowing and Para-Olympics.
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The system is simple to use and can be set up in approximately 1 week, and help with all aspects of sports coaching and management.
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If you are interested in seeing how Remote Coach can dramatically improve your team’s or individual performance, Colin would be delighted to hear from you. “You don’t need to be an IT expert, you don’t need to install physical hardware or maintain software. All you need is a PC or Macintosh and a passion to excel in your sport. For more information, call Colin on 020 7585 2553 or 07910 505 464, or email enquiries@bremy.com.

Bremy, in association with Positive Focus will be showing their Print Manager, an economically priced service for templated document production and web to print, on Stand 158 at Digital Print World.
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The Bremy System, originating in New Zealand, is the brainchild of Manuel Schamroth, who will be at Digital Print World for the launch of the service, which is tailored to the needs of smaller printers who want to provide a simple web based ordering system for their clients. Bremy is a modular system with an Advanced Digital Asset Management facility (Bremy ADAM) at its core. Colin Sarling, Bremy’s UK Director of Sales said ‘For smaller printers Asset Management is not a major requirement, as they often have a very mobile customer base, so we developed Print Manager from an initial concept of the need to lower job origination costs. Web to print can do that, but there are a lot of hidden expenses in providing the necessary infrastructure. With Bremy Print Manager, we take care of that, the print service provider and the end client just need a simple browser to access the system, there is no hardware to install, manage or maintain.’
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Print Manager provides a basic data handling core, based on Bremy ADAM, plus Ticketing and Stationery modules, allowing customisation and production of a wide variety of templated documents on line. Print Manager Pro is a higher spec pre-packed version including the full functionality of Bremy ADAM, with Internet proofing and approval of documents. Other modules can be added to Print Manager Pro, allowing database publishing of catalogues and brochures to print or to the web, and publishing and tracking of e-mail newsletters.
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Bremy Print Manager offers an easy option for many organisations that might find installing and hosting their own system a forbidding experience. A one-off set-up fee covers provision of the service, customisation of the interface and full training, and a monthly payment covers storage space on the Bremy servers, with daily backup, operating under a full service level agreement.
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A printer subscribing to Bremy Print Manager can offer his customers web-based access to templates of their point of sale materials and business documents. They can personalise or customise these, with 24/7 access, placing their orders on-line. There is a set-up fee and a monthly hosting charge, allowing for 6Gb of replicated storage, with daily backups, and unlimited templates on line. Each user receives two non-branded sub-domains, so they can use one for generic items for their occasional customers while providing a private space to develop a specific, customised web to print service for a single client. Additional branded or unbranded sub-domains, storage space and functional modules can be purchased as the usage expands.
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‘This is a scalable solution with predictable costs.’ said Ivor Dixon of Positive Focus. ‘For a printer producing 50 jobs per month through the web portal, the running cost is just £12 per job. If you can double the throughput per month, effectively your cost per job would be reduced to £6.00. There are huge savings in admin time with a hosted web to print system, plus the advantage of having an online, highly accessible storefront open 24/7.’
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Bremy Print Manager will feature, alongside the other Bremy modules, on stand 158 throughout Digital Print World, from 16th to 18th October at Earls Court, but for those not visiting the show, web demonstrations can be arranged by calling Positive Focus on 08456 120 246 or Bremy UK on 020 7585 2553. Alternatively, contact technical@positivefocus.co.uk or visit www.bremy.com for more details.

PRESS RELEASE, 5th January, 2007 - Bremy System now available from Positive Focus

Positive Focus has added the Bremy System to the range of automation solutions it offers in the UK and Ireland. The bremy system originates in New Zealand, where it is already in use by major advertising agencies, retail chains and print firms. It provides a powerful, highly integrated approach to automated, web based, document production. The underlying core technology is bremy’s Advanced Digital Asset Management, (bremy ADAM), which allows assets, including complete documents, images and video clips to be stored, accessed and managed via a browser interface, opening up the possibility of global cooperation and highly cost effective control. Images can be viewed, selected and downloaded in their original format or resized and converted to other file formats on the fly, so one master copy is all that needs to be retained on the system.
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Within the bremy system are modules for automated publishing of catalogues and marketing material to press, web or email. Templated production of items like Point of Sale promotional material and tickets, Business Stationery and Corporate print, Email and newsletters. An Internet proofing facility is available for printed items and also for video projects, with full audit trail, sign-off, approval and real-time commenting & collaboration.
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Totally web based, bremy is available as a fully hosted solution, with a simple monthly payment per-module, or alternatively as software for installation on a suitable locally hosted web server. Monthly fees start at ￡500 for a single module and attractive introductory package deals are available where several modules are taken in common combinations. The interface is customised to suit corporate requirements and the set-up includes production of all the necessary forms, client specific scripts and messaging. Corporate branded sub-domains allow a printer, for instance, to provide customised facilities to their own customers, with individual user and group rights.
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Ivor Dixon, MD of Positive Focus, commenting on the addition to their portfolio, said ‘The feedback from our customers is that they need to automate more of their interaction with customers, to remain competitive. The bremy system allows us to offer them a scalable solution, with a low entry cost, that can grow with their requirements and their confidence in trusting their business to the web. It is simple and intuitive to use and requires no software at the client side. Being modular and completely customisable, we can build the combination of features that suits their business needs, rather than try to fit their needs within the box of a more conventional product.’
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The bremy system is available now from Positive Focus (www.positivefocus.co.uk), who can be contacted on 08456 120 246