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Every Franchise accumulates digital data and information during the normal business day.
We use company logos, product images, product pricing, emails, web content and a whole raft digital assets.
These are used in print publications, Point of Sale, Business Stationery, Web Sites, email and every day communication.
Management of this content at the Head Office and across all franchisees is no longer optional for any company
and those that successfully manage digital assets have the foundation to improve workflow.
Those that improve workflow, reduce costs, improve customer value and increase revenue for their franchisees.
To do e-business, you need the organisation and focus that a content management systems provides.
To be successful on the Web and beyond, digital assets must be designed to be reposited, automatically
retrieved and must be packaged so that it can be repurposed into targeted publications. That targeted
publication can be to the web, newspaper, brochure, email or an agency.
Content is the information and interactivity that Franchisors must harness in order to deliver value to their
customers, franchisees and shareholders. This must be done in a clear and consistent manor.
Our Enterprise Content Management (ECM) system is the corner stone of our solution. ECM is a robust
Advanced Digital Asset Management system that makes managing digital assets easy and efficient from anywhere in the world.
ECM enables Franchises to improve speed of workflow and accuracy of the outcome for critical functions such as communications,
marketing, publishing, production, printing and document/image management.
ECM
- Improves productivity
- Reduces errors
- Improves internal transparency and consistency
- Is extremely easy to use
- Reposits, retrieves and repurposes Digital Assets
- Allows Franchisors to control content and protect branding
- Allows Franchisees flexibility
Production Tools
The Recycle Digital solution has a number of productions tools that specifically repurposes the assets stored in the ECM.
The production tools enable the publication of material exceptionally quickly, with fewer mistakes, in batches of any size and at any location globally.
The tools also enable the creation of a semi-complete publication (a "template") that can be fine-tuned and used by authorised users from remote locations.
This provides the opportunity for a high degree of content customisation while complying with a set of standards
(e.g., corporate branding or multi corporate branding) and using consistent pre-approved images in pre-designed templates.
This allows the Franchisor to control content, set standards and protect the brand. At the same time the system allows Franchisees an incredible amount of flexibility.
It is well-suited for companies that have to publish similar materials on a regular basis (i.e., point-of-sale materials, promotional brochures, price tags)
at multiple locations, such as stores, franchise outlets or local offices.
With just "one-click" you will be able to publish across multiple media channels (print, web, email) using a single source of data repurposed from the ECM.
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