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Bremy has worked with retailers for several years and, as a result, has designed
products specifically for companies with thousands of product codes and significant
databases of product-relevant information such as images, product descriptions,
prices and more.
We understand that producing promotional materials on a regular basis with consistent
corporate branding, accurate and up-to-date product information using multiple
communications channels (print, web, email) is key to success in today's competitive
markets.
Database Publishing is
specifically designed for retailers wishing to decrease time to market, synchronise
across various media (print, web, email) and reduce costly errors in the production
of marketing materials. Several major retailers have benefited from introducing
Database Publishing.
- One of New Zealand's largest homeware retailers moved from producing monthly catalogues
to publishing weekly product brochures with less staff, fewer errors and at lower
costs.
- One of New Zealand's leading appliance retailers saves time and money by managing
its promotional web and print campaigns off the same product data set using Bremy
Database Publishing.
Another retailer uses Bremy Ticketing
to print Point-of-Sale materials across dozens of stores nationwide. Bremy Ticketing
could be described as a light-weight version of Database Publishing that was developed
to provide customization capabilities and printing at store level. POS material
templates are created for different display sizes, e.g., A6, A7, and paper sizes,
e.g., A4, A5. Then local staff members can choose the relevant product at the store
and print the required materials on a local printer (or send to a designated local
print firm if required).
To learn more about Database Publishing and other products that can decrease your
time to market, reduce errors and costs, contact your nearest
Bremy office.
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