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Bremy Email Newsletter allows companies to manage direct marketing programs
over email faster and at lower cost than conventional methods.
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Email Newsletter
Features
- Multiple Templates readily available for use.
- Easy to use WYSIWYG editor, or standard HTML.
- All features and are carried out within the browser.
- Demographic targeting ability
- All companies existing logos and imagery can be used.
- The ability to have live product information fed through to the body of the email dynamically.
- No limit to email recipients.
- Mailing list driven campaigns.
- Mailing list can be maintained from existing 3rd party web sites.
- Powerful reporting features. All emails tracked, and details can be gathered as to if the email was opened, delivered etc.
Benefits
- No more badly formatted, unprofessional looking emails.
- Any user can use the system with very little training to produce quality emails.
- Guaranteed consistency, adhering to expensive corporate guidelines that may be in place.
- Instantly populated templates with relevant product information, dictated by the mailing list details.
- Valuable statistics can be extracted to ensure the database of recipients is current and up to date.
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In the age of electronic publishing, companies are looking for ways to get
their message delivered using all avenues. One of these avenues is email,
but maintaining email templates, mailing lists, product information can
be messy if you are not using a single solution.
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Current way of working
A typical way an email Newsletter is produced may involve
using a technical savy operator, who is capable of putting
together a nice looking email, adhering to the companys
identity. This work is typically carried out from a specific
workstation, with all the graphics on the local hard disk, tieing
the process to one static location.
There may be another individual who is responsible for
collating email addresses, and sorting them out into separate
groups depending on their interests.
Another person may be asked to gather product information
that is to be promoted, involving copying/pasting, or re-typing
information.
When the email has been sent, that is the end of the process.
There is no way to easily get back the information as to
whether the email was delivered, bounced, or even read, let
alone finding out whether the email was actually used to drive
traffic to the company web site.
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How it Works
Faster time to market
- Faster creation-to-output cycle due to the use of pre-designed templates
- Time saving tools embedded in the system, e.g., creating HTML content online
- Individuals can proof/approved draft materials from any computer
- Automatic population of products when used in combination to the Database Publishing module
Higher degree of customisation
- Enables greater customisation of emails within pre-designed templates
- Allows you to upload and manage your own contact/mailing lists easily
- Easily build landing pages to manage the mailing list subscriptions
Greater quality control
- Consistent look and feel - in line with corporate / brand guidelines
- Consistent and approved images are used, e.g., from Bremy Database Publishing
- Templates ensure adherence to brand / communications guidelines
- Reduced errors
- Repetitive tasks are minimised and a single source of data is used
- Advanced methods to track emails being sent, and to report on their success. This
allows the user to be able to strip out any old addresses that are no longer valid
Lower costs
- Less production resources are required
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Here are just some real life ways that Bremys Email Newsletter is
helping to streamline, and make more efficient a traditionally time
consuming task.
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Multiple Templates
Many templates can be generated, and stored away for quick
retrieval for future use.
Dynamic Mailing Lists
Code placed into an existing website can automatically add
user names, and email addresses into mailing lists residing
on the Bremy system. Users can also subscribe to other
newsletters, and invite others using this method.
Dynamic Email Content
Use in conjunction with Bremys Database Publishing solution,
the content of the email can be taylored to only carry the
products required for the targeted audience.
Mailing List Management
Once setup, the mailing lists are maintained automatically via
web page links. Using the reports received from the system,
old email details can be culled from the mailing groups,
ensuring an up to date list is always on the system.
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